Grass Routes

Chinchilla Fur + Polyester = Eco Fashion?

Japanese designer and furrier, Chie Imai, created an collection with the promising title “Eco Harmony”, mixing chinchilla and mink fur and recycled polyester. “Tying ecology with fur is such a fascinating concept,” says Imai. “Fur can be worn for generations, is organic, causes no pollution, and returns to the earth.”

That might be true to some extend in traditional cultures, but the reality of fur production is rather different.

Wait a minute designers, it’s still one thing that you use fur, but don’t dare to link that cruel, unsustainable industry to any ethical or ecological claim.

In an article in The Independent the designer is successfully tackled for her false claims: “A cocktail of chemicals is used to treat fur, and animals have to be fed and transported. There is a massive energy consumption and other waste associated with the industry. In the US, fur farms generate tens of thousands of tons of waste, including slurry, bedding and animal corpses. Farmed fur needs 20 times the energy needed to produce faux-fur.”

Meanwhile animal rights organization Peta got quite succesfull getting testimonials against fur, with naked posing of stars under the motto “I rahter go naked than to wear fur”, with Pamela Anderson, Franka Potente, Pink, Anna Nicole Smith, and many others.

Also check the campaign blog for more naked-anti-fur celebs

All this playboy stuff might not be all ethical, it is at least very eco…

Via: Ecorazzi