Flashmobs in Hotpants to Fight Poverty

October 6th, 2008 by Frans Prins Posted in Activism, Blog, Fashion, Trends & Marketing

It’s activism. It’s marketing. It’s sexy. It’s fighting poverty. Pants to Poverty organizes Hotpants Flashmobs where young people gather on the streets in organic, fair trade underpants to fight poverty. Genious actions, they knwo what they are doing. And the underpants… look bright.

Is this a clothing brand? A hotpants activist community? NGO2.0? You may say it.

via: Feelgoodstyle

  1. 4 Responses to “Flashmobs in Hotpants to Fight Poverty”

  2. By Tarek on Oct 7, 2008

    Wow, exciting project. Thanks for the link!

  3. By Ann on Oct 7, 2008

    Isn’t this just a dirty marketing trick? I don’t believe it, it’s too obvious. And if it is, it is so sick to sell underwear with the excuse of fighting poverty. Ridiculous!

  4. By Christoph Harrach on Oct 22, 2008

    Hi Frans,

    cool thing – It is an UK underwear company – I got one undie from the founder Ben which I met at a workshop in Frankfurt last month. He is really really forward thinking and knows a lot about campaining – he was working for AI before starting P2P.

  5. By cheritycall on Oct 27, 2008

    Hi, Do something for help those hungry people from Africa or India,
    I created this blog about this subject:
    in http://tinyurl.com/5t2jg6

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