Green Fashion Event THEKEY.TO Shows Over 50 Designers at Berlin Fashion Week
January 10th, 2010 by Frans Posted in Blog
Successfully launched in July 2009 in Berlin, the new International Event for Green Fashion and Sustainable Lifestyle THEKEY.TO arises now to its second edition: THEKEY.TO SHIFT, from January 20th to 23rd 2010. As part of the Berlin Fashion Week, THEKEY.TO is the first event of its kind in Germany, entirely and exclusively focused on stylish sustainable fashion. Half a year after it’s launch, it already counts as one of the largest green fashion events worldwide.
Over 50 exhibitors representing this new generation will come from all over the world to take part in the second edition (Germany, France, Denmark, Portugal, Switzerland, United Kingdom, The Netherlands, Sweden, Italy, Poland, Austria, Canada, USA). THEKEY.TO will gather a wide selection of the hippest and most contemporary upscale green brands alongside casual and street wear labels and a variety of innovative bags and footwear.
The Shift Sessions will feature a press conference and forum titled The Key to Shift and a series of diverse workshops focused on an active interchange of culture, information and visions among international experts, the press and the green community around the main topic of sustainability. The full program can found here: http://thekey.to/program/
As one of the Founders, I am glad that this Grass Routes initiated project is growing strong now, and look forward to the upcoming event. In February, the Grass Routes blog will be re-launched after a period of silence. We keep you updated!
Image: Van Markoviec
2 Responses to “Green Fashion Event THEKEY.TO Shows Over 50 Designers at Berlin Fashion Week”
By OrganicGreenLiving on Feb 9, 2010
I would say around 60% of my wardrobe is sustainable clothing (like hemp), but still hip and even sometimes sexy *wink*
Great reporting on Berlin by the way, I hope to make it to their fashion week someday.