Nike and Creative Commons Launch Open Knowledge Sharing Project on Sustainability

March 3rd, 2009 by Frans Posted in Blog, Environment, Fashion, Trends & Marketing

The world is turning upside down. Nike and Creative Commons recently launched GreenXchange, “an open innovation platform that promotes the creation and adoption of technologies that have the potential to solve important global or industry-wide challenges”.

For the movement of open knowledge sharing this is a great step. Nike is one of the first large corporations working with creative commons, an NGO providing licenses and tools for free information sharing. But is this the start of a new era of collaboration in the industry or greenwashing 2.0? Or both? What do you think?

My email to creative commons:

Hi John,

I just read about the GreenXchange project. (…) For the open sharing of sustainability knowledge, this is a great step forward. What is the practical implication of the project, who are you inviting to join this mission? Who’s going to manage the information available?

Personally, I think it would be much better to have more brands on board than just Nike, because for an exchange you need more partners, and because now the action looks too much like a cheap greenwashing trick for Nike, something that could actually damage the image of the project and keep some possible serious supporters out. Even if it is not greenwashing. But generally, I think this cooperation is exiting and I hope other brands and corporations (music industry? medics?) will follow…
Best regards, Frans

  1. 2 Responses to “Nike and Creative Commons Launch Open Knowledge Sharing Project on Sustainability”

  2. By Kyle on Apr 22, 2009

    There’s a lot of doubt surrounding which methods/products are truly sustainable and which are just green washing. Check out our myth-busting video “What’s Your Big Green Lie?!” which gives a taste of the widespread ignorance of green issues at http://www.biggreenlies.com. You’ll be surprised…

  3. By N.J.Bond on Jan 6, 2010

    Things have all gone wrong all the decades .

    What is the way forward .

    Clearly on fashion line for new millanium days Fshion Designers and Industry owners no more jointly going to befool celebrities and fashion conciouse womens on false colours and Chemical dyed fabrics on un-real material as bueauty and aesthetics.

    In Organic era and frugal living days of ethical consumer arising one side and Energisticaly consiouse souls are coming up other side this millanium is going to need natural and organic goods .They require it for other ture values than for illusive fashion taste.

    We are able to make fabrics that last 100 years ( Organic cotton Natural Indigo dyed Denim weaves) all the 100 years it is going to work at energistic way detoxing all the pollution poison from human body in earth by holistic healing .

    Nano Science and Communication tech nology has been doors open sent , come to support us to make order ‘one to one’ custom made and supply.

    What is important ingrients to success here is creative energy to apply in existing line improving it on organic ways with colours and material and serve consumers genuine way.

    Justice is taking a U turn . Product cycles in future will be decided by customers not by industrialists who want quick wealth by easy hunt. Truth and real will come back in all glory in couple of years . False datas junk economy wrong noble prizes based on overrationalised seience is not to re-play.

    We have to search for things where we lost, not where it is bright science light.
    Blend science and Spirit principles and values sustainable models.

    . Visit our veb site: http://WWW.transindiaexports.net you will find one such thing lost in the dark ages to be searched again in distance not across comforts of office tables with-in Euro distances.

Post a Comment