Change Has Come! Congratulations to Barack Obama and the American People
Wednesday, November 5th, 2008 Posted in Blog, Politics, Trends & Marketing | No Comments »We celebrate an historic moment, a moment where the promise of change is made reality with the person of Barack Obama becoming the next president of the United States. Change has come to America and the world. Obama embodies his ...
Flashmobs in Hotpants to Fight Poverty
Monday, October 6th, 2008 Posted in Activism, Blog, Fashion, Trends & Marketing | 4 Comments »It's activism. It's marketing. It's sexy. It's fighting poverty. Pants to Poverty organizes Hotpants Flashmobs where young people gather on the streets in organic, fair trade underpants to fight poverty. Genious actions, they knwo what they are doing. And the ...
Baacode: Meet the Sheep that Made Your Sweater
Tuesday, September 23rd, 2008 Posted in Blog, Fashion, Trends & Marketing | 1 Comment »No it's not the first of April and this is a serious thing. A New Zealand company called Icebreaker developed a tracking system called the Baacode to track back the farm where the wool of an individual sweater comes from. Every ...
Green Graffiti made of Moss
Tuesday, September 2nd, 2008 Posted in Activism, Blog, Design, Trends & Marketing | No Comments »The artist Anna Garforth developed green graffiti made of Moss as part of her art project Mossenger. As glue she uses a mix of yogurt and sugar. "The Moss acts as a healthy alternative for spraying paints, eventually it ...
Upcycling Goes Big with Kraft
Thursday, July 3rd, 2008 Posted in Blog, Recycling | 1 Comment »Greenwashing or not, Kraft Foods stepped in to a cooperation with Terracycle, a creative upcycling company that takes packages and materials "that are challenging to recycle and turns them into affordable, high quality goods". As the press release states, Kraft will ...
Cool eco-streetart or smart soap commercials?
Monday, June 30th, 2008 Posted in Activism, Blog, Trends & Marketing | 1 Comment »What's all those 15 year old kids running around with buckets and spouses by night? It's the new graffiti hype, stupid. Having a respectful amount of creative streetwaste on my account, I've always been a bit worried about the environmental effects ...
Reviewing Karmakonsum Greencamp
Tuesday, June 3rd, 2008 Posted in Blog, Environment, Trends & Marketing | No Comments »This weekend I visited the Karmakonsum LOHAS Conference and Greencamp. Most of this kinds of events mix in some green washing elements within the program, and I was excited to hear rather critical or in-depth approaches on these items from ...
Karmakonsum Conference: It is not Easy being Green
Friday, May 30th, 2008 Posted in Berlin & Germany, Blog, Trends & Marketing | No Comments »I am right now on the Karmakonsum Conference on LOHAS Marketing in Frankfurt, and in a few hours discussions hit the podium and heat up the athmosphere. An eclectic mix of people on the conference and an enlightening sunshine makes ...
Engagement2.0: Sexy Online Charity
Thursday, May 8th, 2008 Posted in Activism, Blog, Web | 1 Comment »Yesterday I was at a meeting organized by the German sustainability network 3plusX on "Engagement 2.0". Five fresh German online charity portals presented their work and vision. All of them intermediate online between concrete help projects and givers, may it ...
LOHAS Conference and Green Camp in Germany
Monday, March 3rd, 2008 Posted in Berlin & Germany, Blog, Trends & Marketing | No Comments »The German eco-lifestyle experts from Karmakonsum organize a LOHAS marketing conference on May 30 and 31. LOHAS stands for Lifestyle Of Health And Sustainability and is said to be a large, new upcoming and long lasting lifestyle movement connected to ...
Sexy Ethics & Dirty Business: the Edgy Fashion Game of American Apparel
Thursday, February 21st, 2008 Posted in Blog, Fashion, Products, Trends & Marketing | 2 Comments »American Apparel clothes are so fucking sexy. And they are so amazingly social to their workers. Wow! They care about their employers so much. But, well, maybe a bit too much... I was in an American Apparel store just yesterday and ...