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	<title>Grass Routes &#187; marketing</title>
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		<title>Buena Vista Socialbar</title>
		<link>http://grass-routes.org/blog/activism-blog/buena-vista-socialbar.html</link>
		<comments>http://grass-routes.org/blog/activism-blog/buena-vista-socialbar.html#comments</comments>
		<pubDate>Wed, 03 Dec 2008 12:09:34 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Berlin & Germany]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Streetart & Activism]]></category>
		<category><![CDATA[szene]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=951</guid>
		<description><![CDATA[Yesterday I visited the Socialbar in Berlin, a monthly event where NGO meets web2.0. There were presentations of Karsten Wenzlaf from Nachhall Texter, who involved in the Obama campaign and presented his experiences, Florian Noto from the anti-nuclear campaign Atomausstieg Selber Machen, and Holm Friebe, director of the Zentrale Intelligenz Agentur. Holm Friebe presented his [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Change Has Come! Congratulations to Barack Obama and the American People</title>
		<link>http://grass-routes.org/blog/change-has-come.html</link>
		<comments>http://grass-routes.org/blog/change-has-come.html#comments</comments>
		<pubDate>Wed, 05 Nov 2008 10:31:30 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[spirituality]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=903</guid>
		<description><![CDATA[We celebrate an historic moment, a moment where the promise of change is made reality with the person of Barack Obama becoming the next president of the United States. Change has come to America and the world. Obama embodies his own change, and his election inspires millions of people all across the world. This is [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/change-has-come.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Flashmobs in Hotpants to Fight Poverty</title>
		<link>http://grass-routes.org/blog/flashmobs-in-hotpants-to-fight-poverty.html</link>
		<comments>http://grass-routes.org/blog/flashmobs-in-hotpants-to-fight-poverty.html#comments</comments>
		<pubDate>Mon, 06 Oct 2008 20:39:47 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[flashmobs]]></category>
		<category><![CDATA[green fashion]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[poverty]]></category>
		<category><![CDATA[Streetart & Activism]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[underwear]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=755</guid>
		<description><![CDATA[It&#8217;s activism. It&#8217;s marketing. It&#8217;s sexy. It&#8217;s fighting poverty. Pants to Poverty organizes Hotpants Flashmobs where young people gather on the streets in organic, fair trade underpants to fight poverty. Genious actions, they knwo what they are doing. And the underpants&#8230; look bright. Is this a clothing brand? A hotpants activist community? NGO2.0? You may [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/flashmobs-in-hotpants-to-fight-poverty.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Baacode: Meet the Sheep that Made Your Sweater</title>
		<link>http://grass-routes.org/blog/baacode-meet-the-sheep-that-made-your-sweater.html</link>
		<comments>http://grass-routes.org/blog/baacode-meet-the-sheep-that-made-your-sweater.html#comments</comments>
		<pubDate>Tue, 23 Sep 2008 08:52:39 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[green fashion]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[production chain]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=681</guid>
		<description><![CDATA[No it&#8217;s not the first of April and this is a serious thing. A New Zealand company called Icebreaker developed a tracking system called the Baacode to track back the farm where the wool of an individual sweater comes from. Every garment sold comes with a unique id. When you type in the Baacode in [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/baacode-meet-the-sheep-that-made-your-sweater.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Green Graffiti made of Moss</title>
		<link>http://grass-routes.org/blog/green-graffiti-made-of-moss.html</link>
		<comments>http://grass-routes.org/blog/green-graffiti-made-of-moss.html#comments</comments>
		<pubDate>Tue, 02 Sep 2008 16:55:43 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[street art]]></category>
		<category><![CDATA[Streetart & Activism]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=447</guid>
		<description><![CDATA[The artist Anna Garforth developed green graffiti made of Moss as part of her art project Mossenger. As glue she uses a mix of yogurt and sugar. &#8220;The Moss acts as a healthy alternative for spraying paints, eventually it will colonise and take over the wall&#8221; She&#8217;s not the first one using this concept, but [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/green-graffiti-made-of-moss.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Upcycling Goes Big with Kraft</title>
		<link>http://grass-routes.org/blog/upcycling-goes-big-with-kraft.html</link>
		<comments>http://grass-routes.org/blog/upcycling-goes-big-with-kraft.html#comments</comments>
		<pubDate>Thu, 03 Jul 2008 20:25:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[upcycling]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://grass-routes.org/blog/upcycling-goes-big-with-kraft.html</guid>
		<description><![CDATA[Greenwashing or not, Kraft Foods stepped in to a cooperation with Terracycle, a creative upcycling company that takes packages and materials &#8220;that are challenging to recycle and turns them into affordable, high quality goods&#8221;. As the press release states, Kraft will become the first major corporation to fund the collection of used packaging associated with [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/upcycling-goes-big-with-kraft.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Cool eco-streetart or smart soap commercials?</title>
		<link>http://grass-routes.org/blog/cool-eco-streetart-or-smart-soap-commercials.html</link>
		<comments>http://grass-routes.org/blog/cool-eco-streetart-or-smart-soap-commercials.html#comments</comments>
		<pubDate>Mon, 30 Jun 2008 09:11:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[street art]]></category>

		<guid isPermaLink="false">http://grass-routes.org/blog/cool-eco-streetart-or-smart-soap-commercials.html</guid>
		<description><![CDATA[What&#8217;s all those 15 year old kids running around with buckets and spouses by night? It&#8217;s the new graffiti hype, stupid. Having a respectful amount of creative streetwaste on my account, I&#8217;ve always been a bit worried about the environmental effects of graffiti. The anti-graffiti propaganda claims tons of cleaning costs for graffiti, and maybe [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/cool-eco-streetart-or-smart-soap-commercials.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Reviewing Karmakonsum Greencamp</title>
		<link>http://grass-routes.org/blog/reviewing-karmakonsum-greencamp.html</link>
		<comments>http://grass-routes.org/blog/reviewing-karmakonsum-greencamp.html#comments</comments>
		<pubDate>Tue, 03 Jun 2008 14:46:00 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[LOHAS]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=146</guid>
		<description><![CDATA[This weekend I visited the Karmakonsum LOHAS Conference and Greencamp. Most of this kinds of events mix in some green washing elements within the program, and I was excited to hear rather critical or in-depth approaches on these items from the stage (see my report on the Karmakonsum blog). With this balanced program Organizers Christoph [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/reviewing-karmakonsum-greencamp.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Karmakonsum Conference: It is not Easy being Green</title>
		<link>http://grass-routes.org/blog/karmakonsum-conference-it-is-not-easy-being-green.html</link>
		<comments>http://grass-routes.org/blog/karmakonsum-conference-it-is-not-easy-being-green.html#comments</comments>
		<pubDate>Fri, 30 May 2008 13:30:00 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Berlin & Germany]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Trends & Marketing]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[LOHAS]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=145</guid>
		<description><![CDATA[I am right now on the Karmakonsum Conference on LOHAS Marketing in Frankfurt, and in a few hours discussions hit the podium and heat up the athmosphere. An eclectic mix of people on the conference and an enlightening sunshine makes the conference hot: “Alte Ökos” (old ecos), Neogreens, conventional marketing agencies, representatives from sustainable businesses&#8230; [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/karmakonsum-conference-it-is-not-easy-being-green.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engagement2.0: Sexy Online Charity</title>
		<link>http://grass-routes.org/blog/engagement20-sexy-online-charity.html</link>
		<comments>http://grass-routes.org/blog/engagement20-sexy-online-charity.html#comments</comments>
		<pubDate>Thu, 08 May 2008 17:41:00 +0000</pubDate>
		<dc:creator>Frans Prins</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social Pioneers]]></category>
		<category><![CDATA[social projects]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://grass-routes.org/?p=140</guid>
		<description><![CDATA[Yesterday I was at a meeting organized by the German sustainability network 3plusX on &#8220;Engagement 2.0&#8243;. Five fresh German online charity portals presented their work and vision. All of them intermediate online between concrete help projects and givers, may it be individuals or companies. All developed their web2.0 strategy to communicate the projects informative but [...]]]></description>
		<wfw:commentRss>http://grass-routes.org/blog/engagement20-sexy-online-charity.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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