Brave New Shirt: Wireless Chips in our Garments
Saturday, March 8th, 2008 Posted in Berlin & Germany, Blog, Consume, Web | 1 Comment »Thousands of garments sold at German warehouse Galeria Kaufhof are equipped with small, almost invisible wireless chips that can be identified and traced through radio frequency. The shop that sold your garment can trace the product day and night, and ...
The Sex Appeal of Ecofabulous Lifestyle: Green Girls, Stoere Vrouwen, Ethical Girls and Veggies in Pumps
Thursday, March 6th, 2008 Posted in Blog, Fashion, Trends & Marketing | No Comments »Hip, green lifestyle is growing more and more beyond the borders of classical, conscious consumer groups. In several countries there is a rise of groups and initiatives of mainly female consumers that want to shop ethical but sexy. More and more ...
Reports from the Biofach: Life Elixer from Makava
Tuesday, February 26th, 2008 Posted in Blog, Products, Trends & Marketing | 1 Comment »On the blogger meeting, I met a few Austrian guys who just started their own biological, fair trade lemonade brand called MAKAvA. Being about the same stage with our ethical fashion brand Pamoyo, it is fun to hear the stories ...