In an era where access to the Internet is near-instantaneous, bandwidth is cheap and plentiful, and computers (including those little ones in our pockets) are powerful, auctions have never been easier or more exciting. And watch auctions are no exception, with some of the most desirable watches ever being offered at the online market.

Live online watch auction sales once resembled intimate events attended by a small group of veteran collectors, but now most of the back-and-forth bidding occurs online. It’s no wonder that watch auctions such as Loupe This’ five-day-a-week offerings and A Collected Man’s seasonal weeklong sales have struck a chord with timepiece lovers.

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But there’s still something about the symbiotic relationship between the physical and online watch marketplace. Until recently, many of the world’s largest watch auction houses didn’t even host dedicated online watch auctions, preferring to keep their focus on in-person events such as the upcoming Phillips in Association with Bacs & Russo Hong Kong Sessions in fall 2024.

When registering to bid in an online auction, make sure you fully read the terms and conditions. It’s important to understand any fees, taxes and shipping costs that may apply before you start bidding. Also, always read the auction house’s policies and feedback on sellers. Keeping an eye out for red flags like negative ratings can help you avoid scams and avoid being ripped off.

Once you win a lot, settle the final payment with the auction house by wire transfer or credit card (but check for limits or additional fees on the use of your credit card). Once the watch is in your possession, be sure to inspect it and make any necessary adjustments to fit properly before wearing.